Kind of Project:

Architecture, Public

Location:

Jeonju, Korea

Site Area:

20,000 m2

GFA:

23,000 m2

Budget:

USD 60,000,000

Period:2004-2011

With RAD Limited:

Design Capacity:

Team Leader: Ulrich Kirchhoff, Claudia Wigger

To complement the identity of a leader in new technologies and telecommunications, the SKT HQ aims to define the character of a headquarter in a different way. The key to the project is not the form, but the performance of the content, offering a different understanding of the public facilities within a building: Instead of a lobby, the building consists of a multiple story public space, which is used as a market place for the customers of the company. It forms an interactive base for the tower to emerge into a different office tower, which is formally defined by the 3-dimensional curtain wall and its distinct shape.