Kind of Project:

Interior, Commercial, Office

Location:

Foshan, China

Site Area:

450 m2

GFA:

200 m2

Budget:

USD 10,000

Period:

2008

ICE Design Team:

Ulrich Kirchhoff, Louise Low, Claudia Wigger

The sales office in Foshan is linked to a series of projects of a construction steel trading company. The design of all projects tries to establish a corporate identity for the client, which uses the traded goods as a main material of the space as well as developing a clear formal relationship between the individual projects. The main hall of the sales office is a 6 m tall space. The idea is very simple: Once entered, the user faces the main sales counter, which is a continuous development of the wall behind. Wall, floor and counter are made out of the material the company trades. The visitor is confronted with all stages of perception of quality of the traded steel: From the far view to the very physical close encounter.